For ICIEET 2025, the mission was clear: reach a wider academic audience and encourage more researchers to submit their work. With just a few months before the conference, we needed to quickly raise awareness about the Call for Papers (CFP), increase meaningful engagement, and ultimately, boost the number of quality submissions — all while competing for attention in a busy academic landscape.
Improved discoverability for “Call for Papers 2025” and “Switzerland Conference 2025”
Targeted campaigns across Google, LinkedIn, and Meta platforms
Tailored messages for different academic groups and submission stages
Community building through LinkedIn, Facebook, and Instagram
Scaling CXO Engagement Organically
The Swiss CxO Forum had a clear yet complex mission: to establish a high-trust digital presence on LinkedIn and amplify its positioning among decision-makers — all without any paid media.
With Davos WEF 2025 on the horizon and a 30-day content push planned for June–July 2025, the Forum needed to:
The challenge wasn’t about visibility — it was about credibility.
Reach C-suite professionals organically
Sustain daily visibility and engagement
Improved discoverability for Swiss CxO Forum
Targeted campaigns across Google, LinkedIn, and Meta platforms
Community building through LinkedIn, Facebook, and Instagram
To drive results without relying on paid advertising, the Swiss CxO Forum adopted a purely organic, insight-led approach on LinkedIn. This meant leveraging the power of relevance, timing, and thought leadership to attract the right audience — and keep them engaged.
Recognizing LinkedIn’s evolving content dynamics, the team prioritized short, relevant, and mobile-friendly video content. These videos showcased:
These clips generated 2.5x more engagement than static content, proving the power of dynamic storytelling in executive circles.
Instead of flooding the feed with generic updates, the team focused on curated daily recaps and topic-specific insights. Each post tackled relevant themes like:
These themes resonated with the CXO audience and encouraged thoughtful reactions and shares. Select posts were reshared in follow-up windows, generating up to 3x the engagement through reposting.
The campaign was structured around a rolling 30-day calendar aligned with the Davos timeline and post-event window. This included:
This cadence helped maintain attention while supporting ongoing brand association with innovation, leadership, and Swiss excellence.
Though the Forum did not use paid media, smart distribution techniques were embedded:
The Swiss CxO Forum proves that organic reach is not only possible — it’s powerful. With focused messaging and no fluff, the platform grew its credibility through real conversations, not campaigns.
Followers growth
Impressions spiked
Engagement increased
Comment growth
Repost Engagement Uplift
Page Views
Spiked in mid-June around key event coverage
Peaked at nearly 5,000/day organically
Desktop slightly led mobile, confirming CXO-level access trends
Let’s create a digital marketing strategy that connects with your academic community and drives meaningful engagement.
We started by making sure ICIEET would show up when it mattered most. By refining the website’s content and focusing on search terms like Call for Papers 2025 and Switzerland Conference 2025, we made it easier for researchers actively looking for submission opportunities to find us.
Our paid campaigns across Google, LinkedIn, and Meta were carefully designed to reach people where they were most active. Google Ads helped us connect with those already searching for conferences. LinkedIn gave us a direct line to professional and academic networks, and Meta helped spread the word to a broader audience. Each ad highlighted what mattered: submission deadlines, the value of presenting, and the chance to be part of a international conference.
Rather than sending generic messages, we created email campaigns tailored to different groups. Early on, the emails introduced ICIEET and shared important dates. As the deadline approached, follow-ups focused on why submitting a paper would be worth their while. We adjusted our approach based on what worked best — from subject lines to timing — to keep the conversation going.
On LinkedIn, Facebook, and Instagram, we shared news about the Call for Papers, conference speakers, and awards. We combined paid promotions with genuine, manual outreach, personally inviting academics and engaging with key groups. This helped us go beyond impressions and build real connections.
Throughout the campaign, we kept a close eye on what was working — and what wasn’t. We fine-tuned everything from keywords to ad placements to make sure our efforts stayed effective and relevant.
AIMPAKT leverages AI and sustainability to transform digital engineering and marketing, delivering innovative solutions that boost profitability while being eco-friendly.
AIMPAKT leverages AI and sustainability to transform digital engineering and marketing, delivering innovative solutions that boost profitability while being eco-friendly.
