For ICIEET 2025, the mission was clear: reach a wider academic audience and encourage more researchers to submit their work. With just a few months before the conference, we needed to quickly raise awareness about the Call for Papers (CFP), increase meaningful engagement, and ultimately, boost the number of quality submissions — all while competing for attention in a busy academic landscape.
Improved discoverability for “Call for Papers 2025” and “Switzerland Conference 2025”
Targeted campaigns across Google, LinkedIn, and Meta platforms
Tailored messages for different academic groups and submission stages
Community building through LinkedIn, Facebook, and Instagram
Building Trust from Scratch — The Digital Debut of Swift Relocation
Swift Relocation, a premium relocation service specializing in helping expats transition smoothly into life in India, was starting with a clean slate. No logo. No brand. No web presence. The vision was clear — create a trustworthy, modern, and accessible identity that resonates with global professionals and HR teams managing relocations.
But in a market full of fly-by-night operators and outdated websites, Swift needed to launch with impact and credibility from day one.
Improved discoverability for Swift Relocation,
Community building through LinkedIn, Facebook, and Instagram
A full-stack digital and branding rollout was planned and executed — transforming Swift from an idea into a fully operational, discoverable, and scalable service brand in under two months.
Swift Relocation was up and running with a complete brand and digital ecosystem within 60 days.
Build Brand Presence
Setup
Indexed Website Pages
SEO Score at Launch
Swift Relocation’s digital launch stands as a model for brands seeking a professional, high-trust, SEO-ready identity from scratch. From logo to Google rankings — every asset was made to support business growth.
Let’s create a digital marketing strategy that connects with your academic community and drives meaningful engagement.
We started by making sure ICIEET would show up when it mattered most. By refining the website’s content and focusing on search terms like Call for Papers 2025 and Switzerland Conference 2025, we made it easier for researchers actively looking for submission opportunities to find us.
Our paid campaigns across Google, LinkedIn, and Meta were carefully designed to reach people where they were most active. Google Ads helped us connect with those already searching for conferences. LinkedIn gave us a direct line to professional and academic networks, and Meta helped spread the word to a broader audience. Each ad highlighted what mattered: submission deadlines, the value of presenting, and the chance to be part of a international conference.
Rather than sending generic messages, we created email campaigns tailored to different groups. Early on, the emails introduced ICIEET and shared important dates. As the deadline approached, follow-ups focused on why submitting a paper would be worth their while. We adjusted our approach based on what worked best — from subject lines to timing — to keep the conversation going.
On LinkedIn, Facebook, and Instagram, we shared news about the Call for Papers, conference speakers, and awards. We combined paid promotions with genuine, manual outreach, personally inviting academics and engaging with key groups. This helped us go beyond impressions and build real connections.
Throughout the campaign, we kept a close eye on what was working — and what wasn’t. We fine-tuned everything from keywords to ad placements to make sure our efforts stayed effective and relevant.
AIMPAKT leverages AI and sustainability to transform digital engineering and marketing, delivering innovative solutions that boost profitability while being eco-friendly.
AIMPAKT leverages AI and sustainability to transform digital engineering and marketing, delivering innovative solutions that boost profitability while being eco-friendly.
