Driving Ticket Sales for the Future of Robotics Through Digital Strategy
IHF 2025, hosted at Switzerland Innovation Park Biel/Bienne, aimed to drive ticket sales and attract professionals from robotics, cobotics, and AI — all within just over a month. With fixed pricing and limited seats, the campaign needed to focus on real conversions, not just visibility.
Partnering with Aimpakt under the Campaign Engineering-as-a-Service (CEaaS) model, the IHF 2025 team developed a precision-driven, multi-platform marketing plan that aligned awareness with conversions.
Google (search + display) and Meta ads combined interest and intent targeting to maximize reach and relevance.
Targeted decision-makers and experts through detailed job role, industry, and keyword-based segmentation.
Designed seamless user journeys from awareness to checkout to reduce drop-offs.
Continuous adjustments based on CTR and lead quality improved campaign agility.
LinkedIn outreach, curated emailers, and community engagement enhanced credibility and organic reach.
The campaign transformed IHF 2025 from a niche industry event into a global gathering point for humanoid innovation — achieving measurable traction and tangible ROI.
Boost in awareness
Qualified traffic growth
Return on Ad Spends
CTR uplift across platform
Conversion Rate
LinkedIn growth
Through an integrated digital marketing approach, IHF 2025 achieved record-level reach, engagement, and conversion within a condensed timeline — proving how data-led strategy and agile execution can power meaningful results for specialized events.
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