Driving Ticket Sales for the Future of Robotics Through Digital Strategy
The International Humanoid Forum 2025, hosted at Switzerland Innovation Park Biel/Bienne, had a clear objective: drive ticket sales, fill the venue with high-quality attendees, and reach niche industry professionals in robotics, cobotics, and AI — all within just over 3 months.
With fixed ticket prices and limited capacity, the campaign needed to go beyond visibility to deliver real conversions.
Improved discoverability for International Humanoid Forum 2025
Targeted campaigns across Google, LinkedIn, and Meta platforms
Community building through LinkedIn, Facebook, and Instagram
Partnering with Aimpakt under the Campaign Engineering-as-a-Service (CEaaS) model, the IHF 2025 team developed a precision-driven, multi-platform marketing plan that aligned awareness with conversions.
Performance-oriented campaigns ran across Google (Search & Display) and Meta, blending intent-based and interest-based targeting. Google Ads captured users actively searching for robotics conferences, while Meta campaigns expanded awareness among innovation enthusiasts — keeping the message consistent across touchpoints.
By identifying high-value segments based on job roles, research areas, and industry keywords, we reached decision-makers, engineers, and innovators most likely to attend. Each ad set was fine-tuned to connect with audiences genuinely engaged in robotics and AI advancements.
Performance data guided the process every day.
By monitoring CTRs, ad relevance, and conversion patterns, the team made continuous adjustments — reallocating budgets, refining creatives, and updating keywords to stay agile and conversion-ready.
Alongside paid media, we executed manual LinkedIn outreach, curated emailers, and community engagement with robotics and AI networks. This hybrid approach helped sustain credibility, drive conversation, and amplify reach through authentic professional interactions.
The campaign transformed IHF 2025 from a niche industry event into a global gathering point for humanoid innovation — achieving measurable traction and tangible ROI.
Boost in awareness
Qualified traffic growth
Return on Ad Spends
CTR uplift across platform
Conversion Rate
LinkedIn growth
Through an integrated digital marketing approach, IHF 2025 achieved record-level reach, engagement, and conversion within a condensed timeline — proving how data-led strategy and agile execution can power meaningful results for specialized events.
Increase in Reach
Impact
Let’s create a digital marketing strategy that connects with your academic community and drives meaningful engagement.
We started by making sure ICIEET would show up when it mattered most. By refining the website’s content and focusing on search terms like Call for Papers 2025 and Switzerland Conference 2025, we made it easier for researchers actively looking for submission opportunities to find us.
Our paid campaigns across Google, LinkedIn, and Meta were carefully designed to reach people where they were most active. Google Ads helped us connect with those already searching for conferences. LinkedIn gave us a direct line to professional and academic networks, and Meta helped spread the word to a broader audience. Each ad highlighted what mattered: submission deadlines, the value of presenting, and the chance to be part of a international conference.
Rather than sending generic messages, we created email campaigns tailored to different groups. Early on, the emails introduced ICIEET and shared important dates. As the deadline approached, follow-ups focused on why submitting a paper would be worth their while. We adjusted our approach based on what worked best — from subject lines to timing — to keep the conversation going.
On LinkedIn, Facebook, and Instagram, we shared news about the Call for Papers, conference speakers, and awards. We combined paid promotions with genuine, manual outreach, personally inviting academics and engaging with key groups. This helped us go beyond impressions and build real connections.
Throughout the campaign, we kept a close eye on what was working — and what wasn’t. We fine-tuned everything from keywords to ad placements to make sure our efforts stayed effective and relevant.
AIMPAKT leverages AI and sustainability to transform digital engineering and marketing, delivering innovative solutions that boost profitability while being eco-friendly.
AIMPAKT leverages AI and sustainability to transform digital engineering and marketing, delivering innovative solutions that boost profitability while being eco-friendly.
