For ICIEET 2025, the mission was clear: reach a wider academic audience and encourage more researchers to submit their work. With just a few months before the conference, we needed to quickly raise awareness about the Call for Papers (CFP), increase meaningful engagement, and ultimately, boost the number of quality submissions — all while competing for attention in a busy academic landscape.
Improved discoverability for “Call for Papers 2025” and “Switzerland Conference 2025”
Targeted campaigns across Google, LinkedIn, and Meta platforms
Tailored messages for different academic groups and submission stages
Community building through LinkedIn, Facebook, and Instagram
Through Integrated Digital Marketing for ICIEET 2025 Conference
For ICIEET 2025, the mission was clear: reach a wider academic audience and encourage more researchers to submit their work. With just a few months before the conference, we needed to quickly raise awareness about the Call for Papers (CFP), increase meaningful engagement, and ultimately, boost the number of quality submissions — all while competing for attention in a busy academic landscape.
Improved discoverability for “Call for Papers 2025” and “Switzerland Conference 2025”
Targeted campaigns across Google, LinkedIn, and Meta platforms
Tailored messages for different academic groups and submission stages
Community building through LinkedIn, Facebook, and Instagram
Working together with the ICIEET team created a strategy that did more than just check boxes
it connected with the right people in the right places.
We started by making sure ICIEET would show up when it mattered most. By refining the website’s content and focusing on search terms like Call for Papers 2025 and Switzerland Conference 2025, we made it easier for researchers actively looking for submission opportunities to find us.
Our paid campaigns across Google, LinkedIn, and Meta were carefully designed to reach people where they were most active. Google Ads helped us connect with those already searching for conferences. LinkedIn gave us a direct line to professional and academic networks, and Meta helped spread the word to a broader audience. Each ad highlighted what mattered: submission deadlines, the value of presenting, and the chance to be part of a international conference.
Rather than sending generic messages, we created email campaigns tailored to different groups. Early on, the emails introduced ICIEET and shared important dates. As the deadline approached, follow-ups focused on why submitting a paper would be worth their while. We adjusted our approach based on what worked best — from subject lines to timing — to keep the conversation going.
On LinkedIn, Facebook, and Instagram, we shared news about the Call for Papers, conference speakers, and awards. We combined paid promotions with genuine, manual outreach, personally inviting academics and engaging with key groups. This helped us go beyond impressions and build real connections.
Throughout the campaign, we kept a close eye on what was working — and what wasn’t. We fine-tuned everything from keywords to ad placements to make sure our efforts stayed effective and relevant.
Making ICIEET 2025 a global success through measurable impact and meaningful connections.
Boost in awareness
More qualified traffic
Higher email clicks
Google Ads CTR uplift
Rise in registrations
LinkedIn growth
Through our integrated digital marketing approach, ICIEET 2025 achieved unprecedented reach and engagement across the global academic community. The campaign successfully connected with researchers worldwide, resulting in increased submissions and international participation.
Increase in Reach
Impact
Let’s create a digital marketing strategy that connects with your academic community and drives meaningful engagement.
We started by making sure ICIEET would show up when it mattered most. By refining the website’s content and focusing on search terms like Call for Papers 2025 and Switzerland Conference 2025, we made it easier for researchers actively looking for submission opportunities to find us.
Our paid campaigns across Google, LinkedIn, and Meta were carefully designed to reach people where they were most active. Google Ads helped us connect with those already searching for conferences. LinkedIn gave us a direct line to professional and academic networks, and Meta helped spread the word to a broader audience. Each ad highlighted what mattered: submission deadlines, the value of presenting, and the chance to be part of a international conference.
Rather than sending generic messages, we created email campaigns tailored to different groups. Early on, the emails introduced ICIEET and shared important dates. As the deadline approached, follow-ups focused on why submitting a paper would be worth their while. We adjusted our approach based on what worked best — from subject lines to timing — to keep the conversation going.
On LinkedIn, Facebook, and Instagram, we shared news about the Call for Papers, conference speakers, and awards. We combined paid promotions with genuine, manual outreach, personally inviting academics and engaging with key groups. This helped us go beyond impressions and build real connections.
Throughout the campaign, we kept a close eye on what was working — and what wasn’t. We fine-tuned everything from keywords to ad placements to make sure our efforts stayed effective and relevant.
AIMPAKT leverages AI and sustainability to transform digital engineering and marketing, delivering innovative solutions that boost profitability while being eco-friendly.
AIMPAKT leverages AI and sustainability to transform digital engineering and marketing, delivering innovative solutions that boost profitability while being eco-friendly.
